First Focus

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Against the backdrop of the national crisis of childhood obesity, children are being exposed to an increasing number of commercial messages for food (and beverages), often high in calories and fat. Despite the rising trend of childhood obesity in the last several decades, marketers are targeting children with unhealthy foods at a rate that outpaces targeting the same item to adults, investing $10 billion each year. Research shows this targeted marketing is effective, and is having a measured impact on childhood obesity. This fact sheet explores the research, Congressional action, and international response to junk food marketing.